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Our Story
Offer people around the world a better path to wellness and a healthy, vibrant life.
For decades, scientists asked: “What if we could change the way we age by activating the body’s natural ability to create wellness?” Research pointed to Nrf2 — a powerful antioxidant pathway that could help reduce oxidative stress, a key contributor to ageing.*
A synergistic blend of 5 plant-based ingredients was proven to activate Nrf2 and significantly increase the body’s natural protective enzymes. The name of the blend reflected the science: Protandim®—promoting the tandem co-regulation of 2 naturally occurring antioxidants, superoxide dismutase (SOD) and catalase (CAT).*
“It is our opinion that raising Nrf2 is likely to be the most important health promoting approach into the foreseeable future.”
Starting with that one little Activator, LifeVantage has changed countless lives.
It was a discovery that sparked
a movement.
It was a discovery that sparked
a movement.
Today, as world leaders in the science of Activation and innovators redefining direct selling, we refuse to accept average and continue to think differently in a relentless pursuit of the remarkable.
Driven by curiosity and possibility, we empower wellness seekers and opportunity creators to break through limits, blaze their own path, and realize their potential to discover what it means to live activated.
Our Vision
We inspire the remarkable through wellness products and entrepreneurial programs that help people feel better and fuel their purpose.
20+ Countries
Where LifeVantage products are sold
1.9 Million+
Lives activated
17+ Years
Of making a difference with direct selling
25+ Countries
Where LifeVantage products are sold
1.9 Million+
Lives activated
17+ Years
Of making a difference with direct selling
Our History
LifeVantage is a US-based wellness company with years of experience driving continued growth.
Milestones below reflect launch dates in the United States. Product availability and names may vary by market.
Our Values
Guiding how we show up, stand out, and share Activation around the globe.
ATTRACT
ENGAGE
DELIGHT
EMPOWER
Driven by passion for meaningful change, our community inspires and supports each other to take back control, do things differently, and live a life they love—on their own terms.
Guided by Experience. Grounded in Expertise.
With forward-thinking executives and dynamic Consultant and scientific advisors, our growth is intentionally shaped by strategy, innovation, and partnership.
Our Leadership
A growth-focused executive team leading strategy, innovation, and global expansion.
Terrence Moorehead
President & CEO
Kristen Cunningham
Chief Sales Officer
Michelle Oborn
Chief People Officer
Carl Aure
Chief Financial Officer
Mike Edwards
Chief Technology Officer
Scientific Advisory Board (SAB)
Consultants from the scientific and medical community provide expert insight to inform research, product development, and innovation.
Field Advisory Board (FAB)
Consultant leaders represent the voice of the field and partner with us on major launches and initiatives to ensure real-world impact.
LifeVantage is a proud member of the Direct Selling Association.
¹ The Consultant sales earnings disclosed are potential gross earnings and not net of other business expenses and not necessarily representative of the actual income, if any, that a Consultant can or will earn through the LifeVantage Compensation Plan. LifeVantage does not guarantee any income or rank success. A Consultant’s earnings will depend on individual diligence, work effort, and market conditions.
The App
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LifeVantage is a proud member of the Direct Selling Association.
¹ The Consultant sales earnings disclosed are potential gross earnings and not net of other business expenses and not necessarily representative of the actual income, if any, that a Consultant can or will earn through the LifeVantage Compensation Plan. LifeVantage does not guarantee any income or rank success. A Consultant’s earnings will depend on individual diligence, work effort, and market conditions.
